3 Eye-opening Reasons You Still Need Blog Posts for Your Business

Why blog posting is still vital in business.

Technology and the internet are business people’s best friends. Even though traditional marketing is still used and effective in boosting one’s business, there’s no denying that digital marketing is the name of the game nowadays.

Trends and strategies are constantly changing in traditional and digital marketing. One method might become effective today and becomes stale the next day.

So, what has become of one of the older digital marketing strategies that is blogging?

Blogging Then and Now

Blogging or blog posting has been around for almost 20 years already. However, every day and every year that passes by, blogging doesn't stay the same. It continuously evolves and keeps up with the times.

In the beginning, blogging was mainly about personal opinions or journals published online to share with others. The contents of the blog posts range from random thoughts to various experiences. Now, blogs are no longer used exclusively for thoughts and experiences but also for businesses.

And despite it being a part of a digital marketer’s arsenal for almost two decades, it has still proven to be as effective today as it was then. And here’s why you still need blog posts for your business.

1. Boost Trust, Credibility, and Loyalty

When blog posting for your business, you mainly write about helpful advice, tips, how-to’s, and more for your readers. When readers read your content, they assess whether you know what you’re talking about. If you prove your expertise in a topic, this builds trust and credibility in readers’ eyes. You are nurturing a loyal following base by maintaining a steady pace of publishing relevant and informative blog posts. Loyal readers that can potentially become customers in the future.

2. Increase Online Presence and Visibility

Blog posts are essential in boosting your visibility online. This is because well-optimized blog posts will rank better in Google search results. If someone inquires from Google, your blog post might be featured first, depending on the relevance and keywords used for the question. Posts with high-ranking results have greater chances to drive traffic to your website, giving you a chance to convert readers and visitors into customers.

3. Build Customer Rapport and Engagement

Blog posts are one of the many things you can use to spread awareness of your business or brand. Making relevant and engaging posts will entice your readers to share and spread your blog posts worldwide through social media and other platforms. Once shared, you’ll not only get happy long-term customers but also get to earn new ones along the way.

If you have a business and you have it online, it is recommended that you start a blog. If you already have a blog, you may have wondered whether or not it has lost its magic. Blogs still have their magic and will have it for many years to come. Therefore, it’s best to keep it in your digital marketer’s arsenal for a little longer and let it do its thing.

Want to learn more about creating engaging blog posts that can improve your business? Feel free to inquire; we will be more than happy to assist you in your blogging journey!