5 Helpful Tips on How to Make a Blog Post That’s SEO-Friendly

A blog post that can boost your business.

With so many digital marketing strategies popping up, it’s no secret that there will be many changes happening in the digital marketing world. There will be strategies that will be more successful than others, and there will be ones that will be dropped and forgotten. But there will also be strategies that are still considered vital no matter how many years have passed.

And one of those classic strategies that passed the test of time is blog posting. Even though it has already existed for almost two decades, blog posting is still an integral part of digital marketing today. Organic searches are still the most effective since most people searching online tend to choose organic results rather than paid ones.

Therefore, you mustn’t neglect your blog posting for your digital marketing strategy for your business.

Are you effectively utilizing your blog posts to help you earn that spot in the Google search results? Here are some helpful tips you should do to optimize your blog posts and make them SEO-friendly.

Research Your Keywords

Aiming for your target market is the name of the game here. If you sell something to the wrong people, the chance of getting any takers is slim to none. Therefore, it is crucial that your content gets delivered to the right people who are interested in what you’re trying to market. And that’s where keyword search comes in. You can do so by researching keywords that are relevant to your business.

Brainstorm What to Write

Once you’re done with your keyword research, you brainstorm what you should write for your audience. What’s the purpose of your blog post, for example? Will it be a how-to or a listicle, or will you share some helpful tips? Or could there be a frequently asked question you’d like to answer for your target audience? You’ll have plenty of topics you can write about, and as long as you keep it relevant to what your target market is looking for, you’re all set for the next step.

Outline Your Blog Structure

By outlining your blog structure, you make your blog post SEO-friendly and reader-friendly. No one wants to read a blog post with only one block of text. That can be taxing to the eyes, and your readers might want to stop reading before they can even get to your point. Make use of headings and subheadings to boost your post’s readability.

Another way to establish a structure is by writing an introduction. This will gently usher your readers towards the blog's body, which contains your post's main points. Afterwards, you can close the post with a conclusion or a summary before adding a call to action. Whether it's to have them contact your business or leave what they think in the comments that’s up to you.

By setting a structure, you’ll improve the flow of your blog post, making it easy for your audience to read and understand your content.

Use Links to Existing Posts

If you already have past blog posts on your site, you should make it a point to link them to the one you’re writing. Doing so will significantly improve your post since you’re helping Google further understand the nature of your blog content and site.

Not only that but by linking to existing posts, you also help your readers navigate through your website. If they’re interested in the post you made, they’ll more likely click on the link, showing them another post relevant to the topic they are searching for. This will increase user engagement, giving your website more traffic.

Make a Habit of Posting Regularly

If you are posting regularly, then great! You’re letting Google know that your website is alive and kicking, improving your website’s rankings in the search results in the process. However, you must ensure you’re not publishing just to post something and let Google know you’re active. Your posts must be informative, helpful, and high-quality, or they won’t be different from you being inactive.

Trying to make a blog post SEO-friendly and reader-friendly can be a bit overwhelming. A lot of things can go wrong with the balance. Too much SEO can make your post sound robotic, and insufficient SEO might not give you good rankings in the search results. With these tips, we hope you can achieve that balance to boost your ranks in the search results.

Do you want to know more about optimizing your blog posts for your digital marketing? Contact us now at Digital Trebuchet, and we will gladly assist you with your blog posting and digital marketing needs!